We have discussed before the fact that modern manufacturing and design techniques, aided by computer, are helping the “little guy” compete with and, in some cases, have an advantage over, larger manufacturers.
When Kenny Roberts’ small MotoGP concern, for instance, can conceive, design, prototype, build and test an engine in less than 1 year, it illustrates how computers and software permit smaller concerns to implement their ideas rapidly.
KTM is a relatively small, Austrian manufacturer (when compared with the major Japanese concerns, for instance) that is proving its ability to move quickly from conceptualization to manufacture of interesting products outside its normal dirt bike realm. Its new V-Twin, 950cc engine, for example, is hitting the market in a dual-sport/adventure model and, shortly thereafter, a new version of the Duke. The engine is smaller and lighter than competing engine designs from the major manufacturers.
KTM will not be the only smaller manufacturer to be “quick on its feet”. The larger manufacturers face a challenge to further streamline their decision-making concerning new models. So far, they seem to be doing a good job (particularly, Yamaha), but the pressure will become even more intense to build products quickly that fill emerging market niches. This will be the forte of the smaller manufacturers, such as KTM.
