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Kawasaki Launches International Female Ride Day Promotion

IRVINE, Calif. (April 28, 2011)—Anyone considering a motorcycle purchase—any motorcycle of any size—needs to visit an authorized Kawasaki dealership between May 6 and May 8, 2011. Kawasaki is launching a $250 savings opportunity for purchasers in conjunction with International Female Ride Day, being celebrated on Friday of that weekend.

The first 500 purchasers of a new, not previously registered motorcycle, who register online at www.kawasaki.com/kawigirl, following their purchase, will be awarded a pre-loaded $250 MasterCard debit card. And to sweeten the offer, Kawasaki will provide the first 50 registrants at the online site with a free Kawi Girl Jacket.

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The company will also honor any existing promotional offers that are running concurrently with this program. Details of any additional savings opportunities are available at www.kawasaki.com.

According to Chris Brull, Kawasaki’s director of marketing communications, “This short-term promotion underscores the company’s interest in continuing to expand the female market, and it will give our dealers added exposure to this important audience.”

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