Varese, 16th May 2011 – MV Agusta has recently re-organized their world-wide dealer network and France is playing a fundamental role. In fact, it is one of the most important markets in the world for large capacity sport and naked motorcycles. In the last 6 months MV Agusta has completed its French dealer development program with 26 certified dealerships and 7 authorized service points for the brand, evenly dispersed throughout France.

In addition to the dealerships that have been long time MV partners – in the heart of Paris, Tours, Tolosa, Borgogna and in the south of France (Avignone, Montpellier e Nimes) – new important dealerships have began a collaboration with MV Agusta including the retail outlets in Metz in the Lorena, Strasbourg, Mulhouse in Alsace, Nice, Saint Tropez, Marseilles and Bordeaux. And, last but not least, in Lyons, where a dedicated dealership is about to be inaugurated.

Umberto Uccelli, Commercial Director of the Group, declared: “In 2011, for MV Agusta the French market will become the second most important in the world, rivalling the home market in Italy, with a sales volume of 600 units doubling the 2010 sales volumes. This strengthens the historical bond between the MV brand and the
Motard country, which is a little bit like our second homeland.

Claudio Rizzotto, person in charge of the French market, commented: “We’ve been able to create an important commercial network for the French market and with this expansion we have brought a little bit of our own culture. Together with our dealers we are preparing a series of sport and cultural events that will be announced soon.”

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