MEDINA, Minn. (May 3, 2011) – For the second consecutive year, Victory Motorcycle dealers set the standard for the motorcycle industry in prospect satisfaction, rating customer shopping experience, according to the 2011 Pied Piper Prospect Satisfaction Index (PSI).

The independent study, which sent nearly 2,000 anonymous “mystery shoppers” into motorcycle dealerships across the country, used data collected by these researchers to calculate PSI scores for 14 motorcycle brands. These scores are a conglomeration of a variety of data, ultimately measuring how effectively each brand’s dealerships helped motorcycle shoppers become motorcycle buyers.

“We’ve strongly believed our dealers were among the best in the motorcycle industry for many years,” said Mike Jonikas, Vice President, On-Road Division and Sales & Marketing. “To not only be independently ranked the industry’s best in 2011, but to accomplish this feat two years in a row, validates that belief and reaffirms that the Victory brand and its dealers fuel the industry’s best experience for riders.”

In addition to posting the industry’s highest PSI score, Victory dealerships outperformed all competitors in providing customers with a product walk-around demonstration, mentioning the availability of financing options and accessories and highlighting features unique from competitors’ products.

“Victory has always embraced the riding experience, from our engineers to our assembly workers to our dealers,” said Steve Menneto, General Manager of Victory Motorcycles. “This shared passion for riding is why we produce some of the industry’s most innovative bikes, and it’s what continues to fuel the connection between our dealers and prospective buyers, making for the best and most authentic shopping experience in the industry.”

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