AURORA, Ill. (January 7, 2012) – Feld Motor Sports® announced today that it has selected IMG Media, a division of IMG Worldwide, the global sports, fashion and media company, to be the exclusive international television distributor of its world class live motor sports events including Monster Jam® and Monster Energy Supercross, an FIM World Championship.
In a strategic move to exponentially increase the number of viewers of Feld Motor Sports’ roster of properties on a global scale, IMG Media will dedicate most of its initial focus on distributing Monster Jam and Monster Energy Supercross to television partners in Europe, Middle East, and Asia-Pacific.
“Feld Motor Sports’ live entertainment production Monster Energy Supercross and Monster Jam are leading motor sports properties in North America and we are thrilled to distribute and build their brand around the world,” said Hillary Mandel, Senior Vice President, IMG Media. “Feld knocks it out of the park in North America with sold out events, great television production and terrific network television coverage. Given the quality of production, the international field of athletes who compete in Monster Energy Supercross and the pure adrenaline factor of both properties, we are eager to sell and distribute these properties globally.”
Monster Energy Supercross is the premier off-road motorcycle racing championship in the world, with an FIM World Championship sanction, performing in front of 800,000 fans at 17 races.. The racing circuit has made international stops in Switzerland, The Netherlands, Spain, and currently hosts a race in Canada. Many of the top riders who compete for the Monster Energy Supercross championship come from outside the United States including Australia, England, Scotland, Italy, Germany, France, South Africa, Mexico, and Costa Rica. Domestically, Monster Energy Supercross programming airs on SPEED, CBS Sports, and Fuel TV.
Monster Jam is the largest touring monster truck property in the world performing in front of 4 million fans annually. Sell-out crowds routinely pack the world’s top stadiums and arenas to cheer for their favorite monster trucks including fan favorites Grave Digger®, Maximum Destruction®, Monster Mutt®, Mohawk Warrior℠, Grinder℠, and El Toro Loco® among others. Monster Jam has a strong worldwide retail consumer product licensing program that includes key global partners Mattel, Activision, K’NEX, Traxxas, and Fathead, in addition to many domestic and territory specific licensees. Monster Jam television programming can be seen domestically on SPEED and CBS Sports.
“IMG is the best international television distributor in the world and we couldn’t be happier that they are representing our international television rights,” said Charlie Mancuso, President, Feld Motor Sports. “We have had a series of recent exciting television announcements that add to the breadth of Monster Jam and Monster Energy Supercross, and this partnership is another step to growing the properties on a global scale.”
