Ducati has six wins at Pikes Peak and is the current course record holder for its class. To celebrate the 100th anniversary of the race, Ducati will be giving away an “Anniversary Replica Kit” to 400 purchasers of the 2016 Ducati Multistrada 1200 Pikes Peak edition. Details are below:
Cupertino, Calif. (June 17, 2016) – Ducati, the official motorcycle partner of the Pikes Peak International Hill Climb (PPIHC), is honoring the centennial of this historic race as well as commemorating its six PPIHC victories and current course record by releasing a limited edition Pikes Peak 100th Anniversary Replica Kit. For decades, the PPIHC has brought competitors together from all over the world to race against the clock while enduring unpredictable weather conditions, 156 treacherous turns and traversing at extreme speeds with hopes to be named the “King of the Mountain” once they reach the 14,115-foot summit. Earning multiple victories at the race since 2010, the Ducati Multistrada 1200 Pikes Peak is one of the most significant race bikes that represents Ducati North America’s racing heritage. Created specifically for the centennial anniversary of the PPIHC and exclusively for North America, production will be limited to 400 replica kits; each kit is included with the purchase of a new 2016 Ducati Multistrada 1200 Pikes Peak, available only at authorized Ducati dealerships.
Ducati Multistrada 1200 Pikes Peak 100th Anniversary Replica Kit:
· Personalized Pikes Peak “100” Race Number Plate
· Motorcycle Fairing Partner Logos
· Numbered crank-case cover badge with Pikes Peak 100th Anniversary Logo
· Spider Grips PEAK grip specifically developed from the race program
· Pikes Peak Squadra Alpina Team Hat
· Pikes Peak Squadra Alpina Decal Pack
· History of the Pikes Peak International Hill Climb advance release DVD
· Pikes Peak Squadra Alpina Team Glossy and Poster, signed by the team, all champions of the Mountain: Carlin Dunne, Micky Dymond, Gary Trachy and Greg Tracy.
Named after the historic Rocky Mountain race, the 2016 Multistrada 1200 Pikes Peak is designed to convey all the strength that has made the Multistrada 1200 successful on the demanding road course. With race-inspired looks, the motorcycle is differentiated by dedicated components including adjustable high performance Öhlins suspension, allowing the rider to tailor performance to their preference, as well as a Ducati Performance exhaust by Termignoni that adds a distinct exhaust note to the Ducati L-Twin sound. Sold for $23,795 (MSRP), the Pikes Peak edition brings out the sporting character of the Multistrada 1200. The Pikes Peak 100th Anniversary Replica Kit is provided free of charge to all current owners of this model and is included with any new purchases, also free of charge.
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Did they get the rear wheel on the correct way on this model?
Hi;
Looks a lot like the overall styling of the fz09.
Many doing it.
Super looking and I like it.
Don
Kudos Gutterslob…I don’t want us to miss the accuracy of your description. I’m still laughing. Thanks!
Please compare the link below with the subject motorcycle.
https://goo.gl/images/zE5ubB
Well I do think it funny that branding works so well, that people seem almost boasting if they say they ride a BMW or a Harley,or a Ducati, but people seem to almost aplogise when they say they have “just a Honda”, or Yamaha, or Suzuki… especially if they are saying it to someone who doesn’t ride. It’s like I’m only riding this (insert Japanese brand name here) until I can move up to an X brand bike.
Reminds me of when cadillac spec’d regular gas for their cars but the owners put premium in them anyway because regular gas was beneath them. Eventually Cadillac just started spec’ing premium so their owners could feel justified in wasting money.
People are funny. Bikes tend to be projections of our persona. Cars can be too, even homes and other possessions. I’ve experienced the “I’ve “only” got this (insert typically Japanese brand) now but when I grow up I want, or will be getting, this (insert Harley, or Harley model, expensive German or Italian make/model and/or something with more cache’). We must impress I guess or somehow we’re inadequate. Makes me cringe when I hear it.
Great, you get the name of an over-rated and way over-priced hotel in Colorado Springs (do they even have an airport?) on the crank case cover. Nope…..thank you.
Isn’t Colorado Springs both evangelical central and home to the air force academy? I would be pretty surprised if they didn’t have an airport.
Covered in stickers, just like my tool box.
I feel sorry for the team members being locked in a room with no food or water and forced to sign 400 posters at once.
In the Italian tradition, 1 person signed 399 bore witness.
It is a Ducati so the hat is probably 49.95
and will take 3 months to get
Much as I love the multi, not sure how much of the price premium is for the number plate, stickers and hat, vs. the ohlins and termignoni exhaust.
The new Pikes Peak Multi was a disappointment IMO as they took away the active electronic suspension but raised the price over the non-PP model and the previous PP model. The Termi slip-on exhaust does absolutley nothing as the giant 20+ pound cat under the bike stays in place. The slip-on does not even change the sound of the bike.
Maybe Ducati is trying compensate (for their mistake?) by throwing a bag of “free” stickers and logos at perspective buyers.
There are plenty of gently used Multis out there which is a great way to go if the bike appeals to you. I am on my second one now and both have been great bikes…..pretty much trouble free and great performers. BTW, I average about 10K miles per year……I would double that if work did not keep getting in the way.
Regarding the price, I see $24K bikes of all shapes and sizes every time I am out and about. I try to remember not to make a point of criticizing other’s purchase decisions. Supply and demand makes the world go around. Personally, I would never spend 50K for an SUV or a minivan that says “Sport” on the side but people do it all the time and you could argue that we’re better off as a result.
I like the old air cooled two valve Multistradas myself. It was made when the OEMs still gave a passing thought about how much the finished product actually weighed. As such, it weighs about 70 pounds less.
Ducati has always been a “premium” brand, demanding premium dollars. They very well may be going after the lifestyle brand thing? It’s obviously worked for Harley, a brand few here give little credence.
Ducati is aiming themselves at people with money rather than those who would have to scrimp and save for years. If it works for them then I’m sure they’re happy.
These are still fairly lean times for motorcycling with those wanting a bike but still not sure if they want to commit the dollars, trying to attract new riders who probably didn’t grow up riding or having much of an interest in bikes and those with money who could step up and buy most any bike they wanted. Who do you go after?
“They very well may be going after the lifestyle brand thing?”
I think Ducati has been a lifestyle brand for a long time. The formula is just different than Harley’s.
I am not sure what “lifestyle brand” means unless it is an attempt to pigeon hole and demean riders based on the brand of bikes they ride. Which brand/bike is honorable?
Lifestyle branding is basically building a culture around a brand. Nothing demeaning about it. There are plenty of lifestyle products out there that people love and enjoy – Tesla, H-D, Ducati, Apple. It is the holy grail of every marketing department everywhere.
Plus the whole “lifestyle” persona can take on larger than life characteristics. A “holier than thou” personality is not uncommon with many of those same brands you list. The human condition.
Peacocks on Parade Floats
“The price of anything is the amount of life you are willing to exchange for it” ~ Thoreau
Lifestyle – the CEO at a tech company I was at a few years back had Ducati luggage. I asked if he rode, he said he had some kind of Harley but didn’t ride it much.
I have a Ferrari golf shirt but drive an F150. I make no apologies.
And I don’t golf!
Circa early 2000s an HD dealer told me that HD has an algebraic dealer formula: the higher the dollar value of HD “lifestyle” merchandise the dealer sells in a give year, the greater the number of new bikes HD allocates to the dealer.
Few people can afford a new HD. Almost anyone can afford to purchase HD lifestyle merchandise.
Bike markup is a small % of SRP. Lifestyle markup is likely at least 50%.
Think how much greater is HD total profit for lifestyle merchandise vs. bikes.
“Few people can afford a new HD.” Hilarious!
The lifestyle thing is alive and well with Ducati and it is probably paying off. I’ve not been to Ducati week in Italy or seen anything in the States though. There sure seems to be quite a few desmo tattoos at Duc week and the Scrambler and MS Enduro will bring more to the fold. I’m a fan but not of all the electronics and radiators. Looks like I’ll be a lifestyler from afar.
Angry Birds, motorcycle edition. Twice as birdy, just as fugly.
OMG! Nailed it! That is “Red”.
Angry Bird, overpriced lifestyle edition. Nailed it.
Count me as a “who cares” regarding such overblown hype.
Do you guys remember BMW’s so-called “Last Edition” or “Final Edition” of the air-head boxer twin, IIRC a gorgeous metallic silver R100RS, special etched metal tank badge commemorating the special bike, limited numbers (of course), a special book documenting air head history, special (inflated) pricing, etc, etc…
A couple years latter BMW released naked R100R air head twins for a few years….oops! (Awesome bikes, nevertheless.)
I remember growing up in San Francisco, taking the street car downtown, for many years seeing the same huge “Going Out of Business” banners at several stores on Market Street. SF finally passed a law specifying the maximum calendar days from raising the banner till actual close of business….making the world safe for democracy, one law at a time.
The same here in the Seattle area. Very common were the perennially going out of business mattress shops.
lol we have a furniture store here that has been going out of business for 15 years I think
Hey, 1%ers meed to spend their money on something, right?
You think only “1%ers” ride Ducatis?
If we’re talking about top 1% income earners in the world ($32k+), then positively yes.
If we’re talking about top 1% income earners in the US ($440k+), then no.
A badge with a logo? A hat and a decal pack? And no performance improvement? Come on Ducati, you’re turning into a lifestyle brand. If you keep going like this, soon it will be just as embarrassing to ride a Ducati as it is to ride a Harley.
You are leaving out the sponsor stickers. This has Ohlins suspension and Terminogni exhaust, but I said something similar.
I get your point, and agree….to a point.
HD would not sell a bike matching Ducati’s performance if its life depended on it.
” HD COULD not sell a bike matching Ducati’s performance if its life depended on it.”
There, fixed it for you
“And no performance improvement?”
Because a Ducati with a 1200cc motor just isn’t fast enough already.
How much?
Who cares????
Is that “Who cares????” it’s worth it no matter how much……or just “Who cares????” Clarification please. Thanks. (I saw the $23,795 but they lost me with the “free of charge to all current owners of this model.”
But, but they throw in free stickers! Great if you are five.
I like stickers…
Me, too.
Don’t forget the hat. That’s like $17.95 of the purchase price.
Just a who cares. A fugley bike for 23 thou. Don’t think so.