You might have to stop complaining about the sparse MV Agusta dealer network in the United States. KTM and MV Agusta have signed an agreement which will see KTM “create a dedicated US-based legal entity, which will be in charge of all MV Agusta operations in North America.” MVs in KTM dealerships? It’s coming.
Here is the press release:
Varese, 20 September 2022 – MV Agusta and KTM AG, a subsidiary of PIERER Mobility AG, have signed a commercial agreement for the distribution of the iconic Schiranna motorcycles in the U.S., Canada, and Mexico.
The deal, extending over several years, focuses on the distribution, the promotion and customer service of the MV Agusta range of motorcycles by KTM AG’s North American subsidiary. On one hand, the strength of the brand and the exclusivity of its motorcycles, a symbol of Italy’s design and engineering excellence, and on the other hand KTM AG’s extensive and solid commercial organization, will support the growth of MV Agusta in the North American region.
The agreement is part of MV Agusta’s strategic plan, which envisions a significant growth in the coming years. KTM AG group will create a dedicated US-based legal entity, which will be in charge of all MV Agusta operations in North America. Going forward, MV Agusta motorcycles will be distributed through both, select KTM AG dealers as well as existing and new MV Agusta stores.
Timur Sardarov, CEO at MV Agusta Motor S.p.A. commented: “I am thrilled by this agreement between two historic European motorcycle manufacturers. I am confident that KTM’s extensive and professional sales organization paired with the strong appeal of our brand in the region will bring great benefits to both companies. Thanks to our cooperation we will create synergies that will enable us to accelerate our growth strategy in North America.”
Hubert Trunkenpolz, Member of the Executive Board at KTM AG, said: “We are extremely excited to start a new partnership with such a historic motorcycle brand. Our brands are going from strength to strength everywhere in the world, particularly in North America where we will exceed 100,000-unit sales in 2022 with the KTM, Husqvarna and GASGAS motorcycle brands. Taking on the distribution of the MV Agusta brand will complement our extensive premium motorcycle range. With the addition of the most iconic Italian luxury motorcycle brand to our KTM North America operations, we are able to ensure support to all North American motorcycle enthusiasts as well as bringing exciting new business opportunities to existing and new dealers.”
Beauty and the Beast!!!
Wow, KTM cannot even deliver their own product line without damaging them in transit. This will be interesting…
For all of you that find geography chanllenging, KTM’s are manufactured and based in Austria not Australia. Austria is part of Europe and Australia is actually a continent on its own. My goodness.
KTM to KTM dealerships: “Here you go guys, just what you’ve been waiting for! You can now stock/floor MV Agustas!! How many do you want?”
KTM dealerships to KTM: “Umm, gosh, we really appreciate the gesture but….”
KTM to KTM dealerships: “Here you go guys, just what you’ve been waiting for! You can now stock/floor MV Agustas!! How many do you want?”
KTM dealerships to KTM (Ton Loc voice): “Say what?”
KTM to KTM dealerships. “Hold my beer and watch this.”
KTM dealerships to KTM. “I can already feel the hangover coming on.”
Great ! Now I’ll only have to go 245 miles to get to the nearest dealer.
In the motorcycle marketing race, KTM has the holeshot and is pulling away. The Japanese, H-D and maybe even Ducati might be eating Australian dust for years to come.
Err, wrong-flavoured dust!
There are no kangaroos in Austria. 😜
Dang! Can I blame auto correct?
It’s great that MV Agusta will now be available via KTM dealerships. But did they have to partner with a brand whose own dealerships are also few and far between?
Some KTM dealerships are so small, or limited, that they may not even have the KTM models in stock that one is looking for. Are these dealerships even going to have room for MV’s? Or is a KTM dealership that caters to dirt riders going to even want to have to deal with a high-end street motorcycle?
Either way, I didn’t have being broken down and stranded as a motorcycling goal, and I still don’t.
Oh boy; the most beautiful bikes on the same floor as the most ugly! Difficult choice…
Just because an alliance makes something more available does not make it more affordable. That includes the entire cost of ownership. So let it be ridden. So let it be fun.