Honda has the Hoot, and Ducati has World Ducati Week 2002 happening June 14 through 20 in the Emilia Romagna region of Italy (with Bologna, Ducati factory headquarters, at its heart).
Ducati is one of those few marques that has successfully established a “lifestyle” (as Harley-Davidson has done), and Ducati fans (Ducatisti?) will travel from around the globe to immerse themselves in the Ducati lifestyle, and the pleasures of Italy, in general. Of course, once you get to Italy, you will want to ride a Ducati around for the week. At least 130 rental bikes will be available — check out all the details on Ducati’s website here.
