Ever wonder about the disparity between BMW’s image in the automobile world and its image in the motorcycle world? Its trademarked phrase “The Ultimate Driving Machine” has real meaning in the automobile realm. With the M3, and other “M” products, BMW delivers cutting-edge, high performance automobiles to hard-core enthusiasts (well-heeled enthusiasts, at least).
With its motorcycles, on the other hand, it seems that BMW painstakingly avoids the ultra-lightweight, high horsepower sport bike category, altogether. Perhaps, it represents a difference in philosophy between the two BMW divisions and, perhaps, that is about to change.
BMW is rumored to be preparing a cutting-edge sport bike for 2004. If this rumor is true, we welcome BMW to the fold, and have no doubt they can produce a stunning machine or two for the category.
