I stumbled across Yamaha’s Tokyo Motor Show web site here, and was blown away by how much effort was put into it. If you want to see one of the most creative things ever to come out of a Japanese motorcycle manufacturer, and if you have a half hour or so, visit need-6.com, which was created by Yamaha as a prelude to the introduction of a new V-Max.
What these web sites demonstrate is just how deeply Yamaha is delving into the psyche of motorcycle enthusiasts. Art, science, philosophy and psychology all seem to play a role in the design and engineering process for this company. Kudos to Yamaha for some deep thinking and creative use of the web.
